Research & Insights

Why we'll source and collect real world insight about your customer
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All projects, all intentions to create something, start with assumption, your assumption of what is needed. In order to validate the need, and overall potential of an offering, a foundation based on real user research is vital. User insight and ethnographic studies are the due diligence of creating any new product or service, or even refining a preexisting one. With the research and insights we pull back from a selection of your true audience, we can begin directing you toward the most valuable and engaging solutions that will ultimately increase ROI.
There are many different ways we can approach the target audience for this kind of research, or even just the environment in which you are catering for. Whether we invite participants to a group session, phone them for a short interview, or conduct guerrilla research by visiting their environment unobtrusively, we can ensure valuable gains. From general observational visits, to in-depth feedback through constructed questions, or even detailed recordings of participants in situ, we get to the heart of real user needs.

Best practices for gathering real world insights

Ethnography
Studying the group, not just one person, gives you the variety of perspective you require, it's holistic.

Recruitment
When recruiting or inviting a selection of users, three is the minimum in order to gain an average.

Guerilla
A plan of action is always important, but the main factor is getting out there in any way possible.

Workshops
Collectively gathering input from a group in a session is valuable, even more so when it's directed.

Probes
‍Discovering as much about their environment as possible is key, especially untampered.