While the structure of how content's delivered is vitally important, the vehicle itself isn't the end result and it's not what gives value. The main resource is the content, it's what people consume, use and share.
YOUR MOTIVATION...
"Do the pages on your site grab your users attention, and are your social media metrics reflecting engagement? Because the quality of your content is the primary factor right there."
How we'll distil engaging content, that's backed by a strategic model
Depending on your area of business, content can have a different value of impact, it's either at the forefront of your offering or it is purely supplementary to the experience. However, the level of priority should remain just as high, because it is the vital resource your audience uses to gauge many factors about you.Initially, we will conduct a content audit as best practice, allowing us to better understand where you've been coming from in terms of tone of voice, and what your audience are already used to. With that we can then facilitate a workshop style session with you, creating a clear picture of how the company wishes to present itself, and where it ideally wants to be seen.
When it comes to content, there are several contextual channels to take advantage of. Whether you are promoting a business service, a commercial product, are a socially responsible company or just like to keep in touch with your audience in order to increase rapor, content can be created and distributed in a multitude of ways. This is why, especially now, a content strategy is fundamental for your brand.
Principles that affect your audiences perception
Strategy
Whether your focus is to increase conversions or rapor, creating a big picture for the future is imperative.
Social
From public sector platforms to new product launches, everything is shared in the social space.
Marketing
Know your audience and know where they are. They will consume, they will share, but only what you show them & how.
Culture
When it comes to content delivery, the right culture is key. You need team engagement for it to be organic.
Multichannel
From youthful geo filter snaps, to opinion based retweets, there are many different lights you can & should be seen in.
Potential outcomes we will present
Whether it's user experience, crafting a design system or devising a more user inclusive strategy, we can help!
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